Our values
Sustainability
Sustainability is a complex and incredibly large concept. We try, based on our possibilities, over and over again to make the best possible decisions in the sense of this big word. And yes, this applies to all our decisions; from the choice of our materials, to packaging, transport, data storage, furniture....
local production
Our products should have as few kilometers as possible on the hump before they are sent to our customers. This is good for you and good for the climate. That's why we source all our materials from Europe and process them here in Switzerland, indeed almost all our products are sewn in our hometown Lucerne!
Inspiration
We want to rethink processes and thus inspire people to think about the world, its beauty and worthiness of preservation.
Comfort
Our products feel like a second skin, do not prick and do not cut anywhere. And if they do, we ask you to let us know immediately!
Aesthetics
Our lingerie is not only made as sustainably as possible and incredibly comfortable on the skin, but also simply beautiful to look at. So it underlines the natural beauty of our customers.
Honesty
We try to do many things well, even better, than is standard in the fashion industry. Nevertheless, we cannot perform magic and therefore commit ourselves to honestly report on our potential for improvement.
Respect
We are a diverse team, which is why mutual respect, especially in the case of differing opinions, is of central importance to us.
Appreciation
Appreciation as an integral part of our philosophy applies to all our work - especially within the team and in the cooperation with our partners, as well as in the interaction with our customers.
Lightness
Behind thoughts of september There is a lot of work – but we still want to stay light, dream and have fun. Nice, you're part of thoughts of september.
Our Community
But what would thoughts of september be without you, who share and live our philosophy, support our products and keep us moving forward with praise and criticism? Cheers to you, cheers to us!
Become part of our community on Instagram.